Golf Balls Galore

How to find the right golf ball for you.

The golf ball wall can be a pretty intimidating place if you’re not sure what to look for in the perfect ball. There are the varying prices, distances, densities and materials in the plethora of golf balls available, and it can be very difficult to find the right ball on the first try.

Luckily, it doesn’t have to be quite as daunting as it may seem. With golf balls coming in the right fit for any golfer, be it TOUR pro or newer joe, Bridgestone has all the tools needed to help you find the perfect golf ball. To get started, Elliot Mellow of Bridgestone Golf Marketing suggest getting a golf ball fitting. And it’s as easy as downloading the Bridgestone B-FIT app on your smartphone.

“We are different than our competitors because we don’t market that our TOUR balls are for everyone,” explains Mallow. The fact is that the ball Tiger Woods uses (TOUR B XS) likely isn’t a great fit for recreational players. The only way to know for sure is to go through the fitting process.”

For beginners, Bridgestone has recommended three different ball types that are perfect for maximizing both accuracy and distance off the tee: Extra Soft, e6 SOFT and e6 SPEED. While a TOUR ball, like the TOUR B XS that Tiger uses, is great for pros who are adept at spin control, but maybe not for the average player.

“It is important to help newer golfers maximize their distance and accuracy off the tee, as that sets up quality approach shots,” said Mallow. “It is critical that newer players not fall into the trap of trying to play the same balls they see TOUR pros using on TV, as the features that professionals use to their advantage, such as added spin, can actually have a negative effective on beginning golfers who aren’t as skilled in control spin rates.”

When researching and shopping for your next dozen of Bridgestones, it is also helpful to keep an eye out for some of the newer technological features available, which include:

  • Gradational Core: Added distance and forgiveness attributed to higher initial ball speed and lower side spin.
  • SlipRes: Added feel and control attributed to increased friction from the urethane cover.
  • Dual Dimple: Extra distance and enhanced aerodynamics for more efficient ball trajectory and less drag when the ball is in flight.
  • Seamless Cover: Consistent flight and performance thanks to a perfectly balanced dimple pattern.

With the ease and accuracy delivered from the revolutionary B-FIT app, to the variety of balls fit for any player and finally to the technological features that set Bridgestone golf balls apart from the others on the course, players from Average Joe to the TOUR Pro are able to easily find the perfect ball for the next round.

-Par Shooter

*To receive exclusive Dunham’s coupons and information on new products, events and sales, enroll in our e-mail program at www.dunhamsrewards.com

Share This