Golf has always been a colorful activity. Since the first Scotsman put on a pair of knickers at St. Andrews the sport has allowed people to express themselves with colorful clothing. Yes, we’ve all seen those neon rainbows that take it to the extreme.
Now the style element in golf goes well beyond what you wear. You can make a fashion statement with the clubs you use. While golf equipment manufacturers have always emphasized a distinctive look for their clubs to enhance the brand image, they are now giving you a lot more choices in colors.
Get a Grip on Color
By far the easiest and cheapest way to color up your game is with your grips. “We never realized how many different sports teams there are and how many different colors they represent,” says Golf Pride, a leading manufacturer of grips. “We’ve got colors for just about every team, and they all sell like crazy.”
Of course, color will always be secondary to how well a piece of golf equipment works, and Golf Pride emphasizes that Golf Pride grips work well whether they are orange, purple or basic black. They are partially cord, which puts woven material over the palm of the upper hand to improve wear characteristics.
The explosion of color in golf grips began a few years ago, and Golf Pride expects the trend to continue. “As club manufacturers continue to bring out new colors in their products, we can match whatever they do.”
Pretty in Pink
Wilson Sporting Goods has a complete set of ladies clubs in pink, but the primary motivation isn’t really color. Their Lady Hope Pink set recognizes the fight against breast cancer and the company has contributed more than $2 million from sales of the set to the Breast Cancer Research Foundation.
The pink set is complete, with clubs, putter and wedge, cart bag, balls and glove. While colorful, this is a very serious set of golf clubs. “The Hope line provides our customers with premium women’s golf products and a way that they too can support breast cancer research,” says Wilson Golf .
New Technology, New Color
Golf technology is highly competitive and manufacturers constantly look for new methods to add just a little more distance and a little more accuracy to their clubs. Now, they’re also paying more attention to the look of those clubs, adding color to make them more distinctive. A perfect example is the new TaylorMade R11 adjustable driver, with the technology to independently adjust the face angle and loft, is breakthrough. But the first thing you’ll notice about the R11 is the dramatic white color of the clubhead. Not only is it distinctive visually, but the surface is specially formulated with a non-glare finish.
Now that is a two-stroke advantage. Improve your game and look better doing it.
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